Thursday, 3 October 2013

I'm Here

I would classify the genre of ‘I’m Here’ to be romantic drama as it tells a story of two robots that live in a world together with people which tells us a bit about what the film represents and could possibly be about the future of robots. The main character Sheldon plays a character that lives a boring normal life however as the story goes on it begins to become more of the romantic genre as he meets a girl robot which you can tell he cares for very much because he gives up his own robotic parts too her when she looses an arm and a leg and when she is close to dying. I would describe the girl as more outgoing and confident then Sheldon and give him something to live for in the film as they did a lot of things together for example they went to a music concert together.  Sheldon was the total opposite of the girl as he seemed more shy and very kind as he would always greet people on the bus and be nice even though he didn’t know them. There was evidence of prejudice as the robots seemed to be more of the ‘poor class’ and the humans to be of a ‘higher class’ as in the film the robots were not allowed to drive cars and one lady in the film starts shouting at the girl robot saying she wasn’t allowed to be driving as if there was lack of respect for the robots and as if the humans didn’t trust them. I would summarize the story to be very cute. The girl robot seemed to live every day as if it was her last and very inconsiderate as she lost her arm and her leg which Sheldon happily gave up for her. This showed how loving their relationship was and showed how much they cared for each other. In the ending I thought it seemed to end on a sad note as the girl robot was left outside in a wheelchair holding Sheldon’s head. This suggests to me there isn’t a lot of hope for Sheldon and they were left on there own which seemed very sad. However overall I thought the film was very unusual but a good story of how the girl robot gave Sheldon a purpose to his life by her being in it. I think the audience for ‘I’m Here’ could be aimed at a broad range of people as it had no particular age range to the story however I wouldn’t say it was for younger children as I don’t think they would quite understand the meaning of the story as there is evidence of prejudice and a children audience would not understand this. I think Absolute sponsored 'I'm Here' maybe to suggest the uniqueness of the product like in the short film the robots stand out against the humans because they are different and new to the world. This could suggest that absolute is a different product not like the rest and to imply that it is a lot better then other products like it and encourage people and the audience of 'I'm Here' to buy the product. In addition the audience of 'I'm Here' could be similar to absolute and the managers of the product might want it to be sponsored by the short film to attract the same audiences.

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